Sunday, February 20, 2011

Levi's Commercial 1970-Claymation


Levi Strauss (1829-1902) Blue Jeans. No garment is typically American than the blue jeans invented and perfected in the mid-19th Century by Levi Strauss. In 1853, the 24-year-old Strauss left New York to San Francisco, in the hope of the Gold Rush that began in 1849 cash. Together with his sister and brother-in-law, he opened a dry goods store that supplies to miners as well as fancy linen etc sold to the growing city. In 1872, Levi received a letter from Jacob Davis, aNevada tailor. Davis was one of the regulars Levi Strauss, he purchased bolts of cloth from the company for its own business use. In his letter, Davis said about the interesting way he made pants for his customers: he placed rivets at the points of strain-pocket corners and the base of the fly. He did not have the money to patent his process he suggested that Levi pay for the paperwork and that they take that work together for the patent application. The patent was on 20 May 1873 and the grantingfirst blue jeans were born. The first jeans came in two versions, indigo blue and brown cotton "duck". Unlike denim, the duck material never became soft and comfortable, so it was dropped from the line. Strauss' jeans were very practical, even embraced by the fashion industry. Levi's ® jeans for women were first featured in Vogue in 1935. "Designer Jeans" became so popular that in the mid-1970s, Calvin Klein Jeans ® anchoring were 12.5 million U.S. dollars per week. Abroad...

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